Senior Marketing Manager (m/f/x) @ VC-backed Creator Platform

Portfolio Company
Berlin, Berlin, Germany
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Description

About The Plate

🧑🏻‍🍳 The Plate is the first creator platform for chefs and food bloggers - we build OnlyFans for the culinary world

We reimagine how cooks share content online. Culinary content creators use The Plate to set up personal channels which users can subscribe to. The platform’s software tools allow creators to build communities around their most loyal followers and make exclusive culinary content accessible in an engaging and monetizable way. In doing so, the Plate gives creative control back to the cooks, and inspires thousands to enjoy the satisfaction that comes with creating delicious food.

With the backing of industry-leading VC investors such as Food Labs and Village Global, The Plate is currently preparing its upcoming launch. We are a fast-growing startup located in Berlin (business) and Manila (tech) founded by two ex-strategy consultants from McKinsey and Bain.

Curious? Visit our careers page here.


The role

We are looking for a Senior Marketing Manager (m/f/x) to join our team in Berlin as soon as possible. You are a creative mind, visual storyteller and excel in writing engaging copy? Building new brands through content marketing and social media in specific excites you? We’d love to get to know you!


Why join

  • Passionate and ambitious team: Join our highly qualified and passionate team and help building The Plate’s success story

  • High impact role: Take full charge of your area of expertise in an environment that values ownership but is always here to support

  • Exciting industry: Be at the forefront of the booming creator economy trend and help pioneer new ways for the culinary world

  • Backing of leading investors: Join a promising startup early on while relying on the backing The Plate has received from investors

  • Office in the heart of Berlin: Work from our office in Mitte enjoying fresh snacks, drinks and a rooftop with view on the Fernsehturm

  • Great team experience: Become part of our curious, passionate and diverse team and join regular team events


Requirements

Tasks and responsibilities

  • Bring The Plate’s brand to life! Creatively and strategically own our marketing strategy putting a strong focus on content marketing via social media 

  • Develop creative, fun, and engaging content! Come up with and realise new content ideas by researching stories, profiling creators, highlighting their content, etc.

  • Grow and foster an engaged community! Strategize ways to continuously expand social media reach leveraging creators’ audiences, data-driven learnings, and platform know-how

  • Be The Plate’s brand advocate! Support strategic decision making by acquiring a deep understanding of our audience informed by data-driven insights and creative intuition

  • Make our creators shine! Ask the right questions, listen to the stories, and find the magic in between the lines to promote key creators via social media features or marketing emails

 

Minimum Qualifications

  • Around 4 years experience in content marketing, social media, branding, PR, community management, copywriting and/or graphic design

  • Visual storyteller who excels in writing engaging copy 

  • A strategic mind with drive, ownership, and a hands-on attitude 

  • Experience in developing and executing marketing strategies and expanding social media reach and engagement

  • Passionate about building compelling brands 

  • Intermediate knowledge of Figma (or other commonly used graphic design tools), social media scheduling and analytics tools, email marketing tools, and Microsoft Suite

  • Fluency in English (oral and written)

  • Based in Berlin

 

Plus

  • Degree in (social media) marketing, journalism, or communications/ PR

  • Strong interest in and/or previous experience working with culinary content and its creators as well as the food space in general

  • Existing PR network 

  • Fluency in German 

Apply now