Head of Brand (m/f/x) @ VC-backed Creator Platform

Portfolio Company
Berlin, Berlin, Germany
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Description

🧑🏻‍🍳 The Plate is the first creator platform for chefs and food bloggers - we build OnlyFans for the culinary world

We reimagine how cooks share content online. Culinary content creators use The Plate to set up personal channels to which users can subscribe to. The platform’s software tools allow creators to build communities around their most loyal followers and make exclusive culinary content accessible in an engaging and monetizable way. In doing so, the Plate gives creative control back to the cooks and inspires thousands to enjoy the satisfaction that comes with creating delicious food. 

With the backing of industry-leading VC investors such as Food Labs and Village Global, The Plate is currently preparing its upcoming launch. We are a fast-growing startup located in Berlin (business) and Manila (tech) founded by two ex-strategy consultants from McKinsey and Bain. 

Curious? Visit our careers page here.


The role

We are looking for a Head of Brand (m/f/x) to join our team in Berlin as soon as possible.

You are a creative mind passionate to shape a new brand from scratch with a hands-on attitude? You think strategically about creating brand narratives that support ambitious growth goals? We’d love to get to know you!


Why join

  • Ambitious team: Join our highly qualified and passionate team and help build The Plate’s success story

  • High impact role: Take full charge of your area of expertise in an environment that values ownership but is always here to support

  • Exciting industry: Be at the forefront of the booming creator economy trend and help pioneer new ways for the culinary world

  • Backing of leading investors: Join a promising startup early on while relying on the backing The Plate has received from investors

  • Office in the heart of Berlin: Work from our office in Mitte enjoying fresh snacks, drinks, and a rooftop with a view of the Fernsehturm

  • Fun and passion: Become part of our curious and diverse team cherishing our joint love for good food in regular team events


Tasks and responsibilities

  • Bring The Plate’s brand to life! Creatively and strategically own our brand strongly leveraging social media to drive brand awareness and love

  • Develop creative, fun, and engaging content! Come up with and produce social media content developing formats, researching stories, profiling creators, etc.

  • Grow an engaged community! Continuously strategize new ways to achieve our ambitious growth goals and tell our brand story to an increasing audience

  • Enrich creative intuition with analytical insights! Leverage data insights to constantly optimize the effectiveness of our brand messaging

  • Build the next OnlyFans! Collaborate closely with the co-founders as well as the Partnerships and Product team to continuously improve our value proposition

Requirements

Minimum Qualifications

  • 3+ years experience in branding, marketing, communications, and/or PR having worked hands-on on-brand communications, social media marketing, and/or creative direction

  • Visual storyteller who excels in writing engaging copy - or finds smart ways to source it

  • Professional background in a highly creative (PR/advertising/brand/creative) agency environment or a brand-first (hospitality/gastronomy/art/fashion/music) company

  • Strategic mind with a proven track record in shaping compelling brand stories

  • Passionate individual looking to take ownership over a brand from day one

  • Knowledge of common graphic design, social media analytics, and email marketing tools

  • Fluency in English (oral and written)

  • Based in Berlin

Additional Qualifications

  • Strong interest in and/or previous experience working with culinary content

  • Familiarity with preparing press kits and pitches these to an existing PR network

  • Degree in marketing, communications, or journalism

Apply now