Co-Founder & Chief Marketing Officer (m/f/x) @ VC-backed Food Start-Up (stealth)

Portfolio Company
Munich, Bayern, Germany
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Description

Fluent German skills are required for this position!

Atlantic Food Labs (AFL) is a venture capital investor and venture studio, based in Berlin with a focus on Food-, Agtech, and Sustainability. We’ve previously backed leading food tech startups such as Gorillas, Infarm, share, Meatable, Mushlabs, Legendairy, and Mitte. We are consistently identifying new opportunities to change the food landscape in Europe together with the most daring entrepreneurs. 


In the next few weeks, AFL is launching a new D2C food venture, ready to lead the food world of tomorrow by turning local superfoods into superior plant-based nutrition. Right before the first product launch, we are now looking for a Co-Founder & CMO (m/f/x) to join the team in Munich. 

YOUR RESPONSIBILITIES & CHALLENGES 

As part of the founding team and as CMO you will be having a significant impact, defining our go-to-market marketing strategy, developing our brand from day 1, and building up a marketing team of AAA players.

  • Be the first marketing expert in the team and own our marketing strategy end-to-end.
  • Build your own business with VC backing and an experienced Co-Founder.

  • Recruit and lead your own data-driven, fast-growing team of highly skilled marketers from day one.

  • Define the overall marketing strategy and budget, and drive the execution to deliver business growth at a massive scale.

  • Develop an authentic, well-targeted international brand and lead the international expansion to capitalize on market opportunities across geographies and DTC channels.

  • Implement, execute and optimize all relevant performance marketing and analytics tools to continuously evaluate and enhance channel, campaign, and content performance.

  • Conduct market research and competitor analysis to define our target market and to constantly refine our product value proposition.

  • Define a clear and inspiring content marketing strategy that builds trust and credibility to facilitate long-term customer acquisition.

  

WHY JOIN 

  • The opportunity to build your own business with VC backing

  • Create the food world of tomorrow: turn plant-based alternatives into the new standard.

  • Become part of the Atlantic Labs and Atlantic Food Labs network with over 150+ portfolio companies.

  • Our dedicated studio team will provide you with financial, operational, and strategic support.

  • A high-growth, ambitious food startup environment with an exponential learning curve

  • Full ownership overexciting and challenging projects

  • A team of talented and motivated individuals looking to change the world

  • Free office space in our amazing office in Munich close to beautiful lakes and snow-covered mountains



Requirements

WHAT YOU NEED TO SUCCEED 

  • Entrepreneurial spirit: You are not afraid to build a business from scratch and already gained experience in the startup environment

  • Growth mindset: You want to learn and improve every day to become the best version of yourself

  • Courage: New tasks are your motivation and you love to challenge yourself

  • Leadership: You catch people with your vision, boost their motivation to deliver high-performance while creating a friendly and warm work environment at the same time.

  • You know how to play a multi-channel marketing strategy and hold a proven track of record

  • You have gained 5 years of working experience in a fast-paced environment (e.g. consulting, investment banking, VC, startup etc.)

  • You hold a bachelor degree in business administration or food technology 

  • Strong oral and written communication skills in German and English

  • Plus: You are a passionate foodie

Apply now