CMO & Co-Founder (m/f/x) @ Pet Health Startup

Founder & Entrepreneurs in Residence
Berlin, Berlin, Germany
Apply now

Description

ABOUT US

We are a VC-backed pet tech startup based in Berlin, that offers dog owners a science-based and data-driven solution to support their dogs' long-term health. Together with nutritionists and vets, we have developed a new generation of functional dog treats with clinically proven bioactive ingredients. Our proprietary algorithm collects the dog's data, including its activity level, diet, and health issues to generate a personalized treat recommendation tailored to the dog's individual health needs. Be one of the first to join our pack at this early stage of growth! We are looking for a Chief Marketing Officer and Co-Founder (m/f/x) in Berlin to support and further expand our community.


WHY JOIN

  • The opportunity to build your own business together with strong VC-backing

  • A high-growth, ambitious startup environment with an exponential learning curve

  • A team of talented and motivated individuals looking to change the world

  • Great networking opportunities within the Atlantic Food Labs family and Berlin startup ecosystem

  • Free office space in our amazing office in Berlin in Mitte (incl. rooftop terrace)

  • You will receive an attractive remuneration package (salary + shares)


YOUR TASKS & RESPONSIBILTIES

  • Be part of the founder team and revolutionize the pet nutrition market

  • Define the overall marketing strategy and budget and drive the execution to deliver business growth at a massive scale

  • Develop an authentic, well-targeted global brand and lead the international expansion to capitalize on market opportunities across geographies and channels

  • Implement, execute and optimize all relevant performance marketing and analytics tools to continuously evaluate and enhance channel, campaign, and content performance

  • Conduct market research and competitor analysis to define our target market and to constantly refine our product value proposition

  • Define a clear and inspiring content marketing strategy that builds trust and credibility to facilitate long-term customer acquisition

  • Build, lead and develop a data-driven, fast-growing team of highly skilled marketers

Requirements

WHAT YOU NEED TO SUCCEED

  • You have 7-10 years of experience in a leading marketing role in a fast-growing B2C/DTC eCommerce startup, ideally in the area of (pet) food/nutrition

  • You have the first experience in managing a team and are a strong leader with outstanding people management skills

  • You have a strong track record of developing, optimizing, and scaling performance marketing channels like GoogleAds and social media performance marketing

  • You have experience in developing market entry strategies and drive international expansion

  • You have an entrepreneurial mindset, exceptional analytical skills, and a deep understanding of data analytics and attribution models

  • You are fluent English (C1) in oral and written communication, fluency in German is of advantage

  • You have a passion for pets and healthy pet nutrition, and maybe you even have a dog yourself :)!

Apply now